Thought I would share links to this interesting series written by guest blogger Caledonia Skytower on Inara Pey's Living in a Modemworld.
If you just build it, they might not come: promoting events in SL
If you build it, they will come, may be a misquote from a certain Hollywood movie featuring Kevin Costner, Ray Liotta and James Earl Jones, but there are times when it feels like it is the motto by which many live by when developing something in a virtual world we want to share with others.
But here is the myth-shattering reality: it takes almost as much time and effort to promote something successfully, as it does to create it. Event and ongoing venue promotion is hard work.
If you just build it, they might not come: promoting events in SL (2)
Part Two: The Basics Who? What? Where? When? How?
How. This is a little different from the other four. How is an opportunity. It is a place for you to make other information and details available. This can come in the form of a url link to your website, and informational notecard. If you dont have a website, it is easier than ever to make one using WordPress or Googles Blogger. You just need an email account to create one. Making a web-based information page makes it easy for people to get more details, and becomes the central place for you to update that information.
One of the main objectives of this site is to make the How a bit easier for those of us promoting historical events 
Part Three: Words matter. So does how you use and share them
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updated by @tatiana-dokuchic: 06 Oct 2016 06:39:05AM
